If there is one word that can be used to describe the Fashion Industry, it’s dynamic. Fashion revolves around change, rapid development, and constant evolution in style. Never in a million years did we think that we would be influenced by peculiar trends and yet here we are, in the 21st century, where nothing dominates populations more than trends. Be it hairstyles, décor, clothing, accessories, oversized sweatshirts, Gen Z marching against skinny jeans and side-parted hair, or fashion houses going vintage, trends are all around us. They make heads turn around the globe. As a result, the fashion industry must keep up with the times, even when it returns to old styles. Keeping up with this highly ephemeral nature of fashion isn’t a cakewalk. Fashion brands and houses have to constantly work to up their games to stay in the running. Designers continue to promote the significance they know people place on fashion, and people continue to follow designers’ every move in the fashion industry, therefore fashion will keep its dominant position in society for a long time to come as long as this continues.
Even though they are commonly regarded as two completely separate fields, technology and fashion have always had an undeniable symbiotic relationship. They feed off each other and make sure that both are constantly in action. Many industries have undergone significant changes as a result of technology’s arrival and intervention. The fashion industry hasn’t been immune to this trend. The rise of the fashion industry has been enabled by technological advancements. Fashion firms, like all other industries, have transformed as a result of technological advancements.
One facet of this rapid technological development and growth is the advent and widespread use of Mobile Phones. The smartphone is the most powerful technology of the last decade. Businesses may now use mobile applications to capture their target audience thanks to this gadget. Fashion businesses, therefore, are paying close attention to detail when developing specialized fashion technology solutions. From small keypad phones to high-tech smartphones, hardly anyone is seen without a phone in their hands. Humans have become so dependent on these devices that even a day without them seems like the biggest punishment ever. Mobile is the place to be right now for everything from cuisine to fitness to fashion! Particularly since Coronavirus quarantines rendered most of the globe unreachable. From calls to social media to connect, Mobile Phones have taken over considerable aspects of our lives and have made it all the easier. The fashion industry has again, not been a stranger to this change and it came in the rush of fashion apps.
Mobile marketing is becoming increasingly popular as a means of reaching a larger audience. Smartphones are used by more than 100 million individuals worldwide. In a technologically savvy market, fashion businesses and goods must adapt to the most up-to-date modes of communication to reach and retain their customers. From retail to luxury fashion, fashion houses hopped on to the digital space too.
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But What Was The Need If The Brands Were Doing Well Previously?
Aside from traditional buying and selling, fashion retail apps provide a slew of extra features to keep customers engaged. To catch people’s interest, several firms have created games, movies, and blogs. Several applications have an incorporated GPS feature that allows users to monitor businesses with the newest bargains, and some luxury garment labels have broadcast live fashion presentations.
One factor that leads to the growth of the digital presence of fashion brands is the necessity of making online connections with their customers. Online shops have taken over and customers no longer have to travel to their favorite stores and try out a large number of clothes and accessories when it’s now just a matter of a click.
Convenience, however, is not the only factor even though it is a huge contributing one. Personalized brand apps also carry intents of marketing and brand awareness and statistics have favored the side of Fashion Apps too. Brands are now choosing to create and launch their customized apps not just for retail but also for discovery. It has hence, now become essential that a brand offers you the comfort of having a mobile app.
1. It is definitely time-saving and more convenient
Everyone wants to shop for clothes and accessories from the convenience of their own home and that is precisely what mobile apps are centered around- the convenience of the users. Technological intervention and integration have further made the workings of these apps easier and provides more potential for growth. By creating a virtual world where users may shop, try on clothes, and purchase items using the app, the brands raise product awareness and sales for the companies.
2. It makes data analysis easier
Customers and consumers create complete profiles using a mobile app and then go shopping. This aids shops in getting a better understanding of their consumers’ preferences. Retailers and brands may store items based on client wants and preferences, allowing them to keep inventory on the low. Thus, the mobile app emerges as the most effective instrument for obtaining complicated big data analytics that may assist in cost optimization, inventory management, and commercial decision-making. This also helps in tracking and targeting customers through individual and specific demographics.
3. Consumer benefits
Most apps offer discounts, frequent sales, and ‘points’ to their consumers. This not only makes shopping more interesting for the consumers but also helps in better marketing and increased traffic for the brand. Customers feel special when they receive discounts for using your fashion company’s app, and your brand sells more through a new channel, your mobile app.
4. The creation of a unique brand identity
Building your brand app helps create a separate and unique identity for the brand. It makes it different from other similar-looking cookie-cutter app formats. Be it through different layouts or colors, brands that put more effort into their apps attract more customers and set themselves apart.
Future Of The Fashion Industry Mobile App (Market size & Stats)
- The Number of Mobile App Users Is Growing
- Retail e-commerce sales in the United States from 2018 to 2025.
Types of Fashion Mobile Apps You Need To Know About
Fashion houses may utilize their mobile applications to allow customers to buy directly from them but it is not limited to just that. Customers all around the globe discover new trends and form online communities. Here are three different sorts of fashion applications, each with a unique user experience that you should know about-
1. Discovery Platforms
Discovery platforms in the realm of fashion applications focus on connecting designers with consumers, allowing users to browse items from several merchants. The majority of discovery platforms do not have their own inventory that may be offered to customers directly. Instead, they are utilized to locate information and make connections with others. Designers share and present their work on such a discovery app platform, and aficionados may interact with the designers to purchase their items. It’s the ideal app for designers to get found by large businesses and for fresh designs to become popular.
ShopStyle & The Hunt are great examples of popular discovery apps.
2. Personal Shopping Apps
Personal shopping applications, as the name implies, provide each user with a customized purchasing experience via mobile. These applications vary from discovery apps in that they customize and choose goods depending on the preferences of the user. For instance, a user can request a wedding gown with specified measurements, and the tailor or designer will make the suit according to the user’s specifications.
3. Universal Shopping Cart Apps
Look at it as a multi-vendor eCommerce software similar to Amazon, but just for fashion brands. In the same way that an eCommerce app connects merchants and app users, a universal shopping platform app connects clothes sellers and clients. Instead of selling their own inventory directly to consumers, such fashion shopping platforms have merchants advertise their items, store the inventory, and ship directly. If you launch such a platform, you will merely be acting as a middleman between the two parties, and you will be paid a commission on the orders. These are fashion applications that allow users to explore goods from many shops, add them to one basket, and pay for everything all at once. This sort of app can make it less probable for customers to abandon their basket midway through their buying trip by minimizing the number of internet locations necessary to find different goods.
Best Ways Mobile Apps Help Fashion Brands and Consumers
Specialized and personalized mobile apps not only play an increasingly significant role and part in a brand’s market success, but they also assist clients in obtaining the greatest offers from a variety of high-end businesses. Here are a few ways through which fashion apps assist the brands as well as their consumers-
1. Elevated Visibility
Fashion businesses benefit from mobile applications since they let them reach a wider audience. Fashion firms are likely to build a lot of awareness about themselves by allowing customers to learn about the newest collection and by allowing a large number of people to purchase goods that they like. Customers may view items by using product catalogs that may be conveniently accessed on a smartphone. This is accomplished by creating mobile apps with unique fashion software that is simple to use and easy to navigate through.
2. Increased Chances of Sales
It is the basics of retails, the more visible a product is and the more people see it on their screens, the more likely it is to sell. Item churning is used by both major brands and small fashion retailers. This is the only way they’ll be able to keep a steady flow of cash and income and can continue to make profits. Brands can make a lot of profit by showing their products and fashion items to the right people. Using customized software development for mobile applications, they may allow customers to click on things to add them to an e-shopping basket for purchase. Brands may also show items that are similar to the ones a customer has picked to boost the chances of an upsell.
3. Creating alerts and Notifications
Alerts and notifications are other elements that fashion houses and brands may include in their custom fashion applications. Pop-ups that appear on a user’s mobile phone’s home screen about a sale or a specific item they’ve been waiting for will naturally hold the customers’ interest and increase the chances of the customer opening and browsing through the app and the brand’s collection.
4. Effortless and Easy Global Reach
Fashion houses have now started viewing the entire planet as their audience and domain. This idea and objective are further facilitated by the apps and worldwide shipping companies. So if there is a product that piques your interest but is not available in your country, you no longer have to travel abroad or embarrassingly ask a relative or friend to bring it back with them. All customers have to do is use the applications to purchase the fashion item in a matter of a few clicks and minutes.
5. Sharing Content
Linking fashion apps with social media sites like Instagram, Facebook and Twitter allows the users to share the products a brand offers. Customers may advertise your items to others by incorporating in-app chat, comments, likes, and photo sharing tools. Word of mouth becomes a real option for your brand when you share the material. Integrating social media and sharing options with mobile fashion apps hence becomes an asset.
6. Building a Steady and Loyal Customer Base
Loyalty to a brand can only be earned through time. This is only possible if fashion brands have a long-term plan in place, such as developing customized fashion software and a mobile app that understands the sector and helps the brand to offer a product that clients love. A successful recipe is a mobile app that is simple to use and explore for acquiring products with a few clicks. Brands become more susceptible to a loyal customer base over time if they are successful in delivering a pleasant overall client experience.
Top 10 Fashion Mobile Apps In 2021
Worldwide lockdowns and quarantines have been difficult for all of us. But retail therapy never fails! Whether you are into luxury brands or thrifting affordable clothing, there is an app for everything. To ensure safety during these trying times, app deliveries may make curbside pickup or delivery more convenient while reducing returns. Not an exaggeration but the sheer truth, the future of fashion retail is quite literally already right there in your hands. Whether you are new to this space or an experienced surfer, here are the 10 best apps for you-
1. Lyst (United Kingdom)
Lyst helps its users to discover and come across unconventional and lesser-known outfits. With an inventory of 12000 fashion brands and tailor-made recommendations, Lyst has made it easier for its users to catch up and stay up to date on trends.
2. ShopLook- Outfit Maker (United Kingdom)
This app will likely become your go-to ultimate trendsetter guide if you’re seeking to look impeccable at your next social gathering or outing. It allows you to mix and match pieces from any of your favorite retailers within the virtual wardrobe to create a unique look. For each event, body shape, or budget, there are practical ideas and innovative “challenges” accessible. A noticeable and endearing feature is how ShopLook connects you with like-minded women who assist each other and help one another to stay on-trend at all times. Go, Women!
3. Covet Fashion (USA)
Now, this app is not your conventional fashion retail application. In this famous game, users may show off their fashionable eyes and real-life talents. Immerse yourself in a trendy virtual realm while remaining grounded on Planet Earth with authentic Calvin Klein, Rachel Zoe, Vince Camuto, and other brand pieces to give your virtual model the ultimate makeover prowess. With unique in-app awards, you may be acknowledged for your sense of style. Fashion is fun!
4. PrivateSale (Russia)
This Russian-based app has been described as “something like Tinder for selling showroom items from private sellers.” By connecting users with locally made fashion items, this app creates meaningful connections between buyers and sellers. Not just that, it is also environment friendly through its packaging and delivery options.
5. Smart Closet (USA)
Smart Closet is a simple tool that will help the users to keep track of what they have, find what they need, and play the top style game with ease. Users are enabled to upload their images to mix and match with tens of thousands of goods from well-known and emerging businesses. The program is ideal for people who prefer or require planning of their social/virtual calendars.
6. TRY.FIT (Russia)
Buying the perfect pair of shoes is more than often a herculean task. TryFit makes it easier. It allows its users to personalize their shopping experience with a foot scan. With its FitStation Powered by HP, users now have access to product designs that are tailored to the precise form of their food, whether you’re jogging, playing sports, hiking, or working in the office, whatever the occasion might be, you now have the perfect footwear!
7. Hermes Silk Knots (France)
Tired of never knowing the right way to tie your scarf? Do you just give up each time and simply wrap it around? Look no further. The Hermès Silk Knots app will show you how to knot an exquisite scarf or tie. It will equip you with the perfect guides and tutorials with countless and effortless tips and tricks to take your outfit a notch further with the perfect tie or scarf.
8. Save Your Wardrobe (UK)
Sustainable fashion is on the rise and the main objective of this app. It will assist users in repairing, cleaning, donating, and purchasing new things in an environmentally conscientious manner. Discover new ways to upcycle and extend the life of your garments.
9. 30 Wears (Netherlands)
Olivia Firth of Eco-Age launched the #30wearschallenge as a method to motivate individuals to make good changes in their buying habits. Whether it winds up on the red carpet or in a landfill, every piece of clothing has a direct influence on our world, our communities, and our wallets. You can break the waste cycle by committing to wearing something at least 30 times!
10. Depop (UK)
It may be used to discover the styles of artistic creatives from all around the world. You can buy and sell everything from high-end brands to daily items from a personalized Instagram-style feed that is changing the definition of fashion.
10 Ways AI can be used in Fashion Mobile App Development
AI can be leveraged in various ways in Fashion Mobile App Development to enhance user experience, streamline processes, and offer personalized services. Here are some specific ways AI can be utilized:
1. Virtual Try-On
AI can enable users to virtually try on clothes, shoes, and accessories using augmented reality (AR) or computer vision. This allows customers to see how an item would look on them before making a purchase, reducing the likelihood of returns and increasing customer satisfaction.
2. Style Recommendations
AI algorithms can analyze user preferences, past purchases, and browsing behavior to offer personalized style recommendations. By understanding individual tastes, the app can suggest clothing and accessories that match the user’s unique style.
3. Size and Fit Prediction
AI can help users find the right size and fit for their body measurements. The app can recommend the best-fitting options by analyzing customer data and comparing it with garment specifications, reducing the likelihood of ordering the wrong size.
4. Trend Forecasting
AI can analyze fashion trends from various sources, such as social media, fashion shows, and celebrity endorsements, to predict upcoming trends. This information can be used to offer users the latest and most relevant fashion products.
5. Image Search
Implementing AI-powered image search allows users to find products similar to those they have a picture of. This feature lets customers discover products based on their visual preferences and inspirations.
6. Customer Support
AI-powered chatbots can handle customer inquiries and provide real-time assistance. These chatbots can address common queries, process orders, and offer personalized recommendations, improving customer engagement.
7. Sentiment Analysis
AI can analyze customer feedback and reviews to understand customer sentiment and identify areas for improvement. This feedback loop helps brands enhance their offerings and deliver a better customer experience.
8. Inventory Management
AI algorithms can optimize inventory management by predicting demand patterns and ensuring the availability of popular products. This reduces the risk of stockouts and overstocking.
9. Fraud Detection
AI can detect and prevent fraudulent activities, such as fake product listings and unauthorized transactions, safeguarding the app’s reputation and protecting customers.
10. Sustainable Fashion
AI can help promote sustainable fashion by suggesting eco-friendly and ethically produced products. It can also provide information about a product’s environmental impact to encourage conscious consumer choices.
How to Integrate AI into Fashion Mobile App
Integrating AI into a Fashion Mobile App can be a transformative process that requires careful planning and execution. Here’s a step-by-step guide on how to do it:
1. Define Objectives
Start by defining clear objectives for integrating AI into your fashion app. Identify specific use cases and functionalities you want AI to handle, such as virtual try-on, style recommendations, or size prediction.
2. Choose the Right AI Tools
Research and select AI tools and frameworks that align with your objectives. Depending on the features you want to implement, you may need computer vision libraries, natural language processing (NLP) models, recommendation engines, or chatbot platforms.
3. Data Collection and Preparation
AI algorithms rely heavily on data. Collect relevant data from various sources, such as customer behavior, product catalogs, and fashion trends. Ensure the data is clean, structured, and properly labeled to improve AI model accuracy.
4. Collaborate with AI Experts
If your team lacks AI expertise, consider collaborating with AI experts or hiring data scientists. Their knowledge and skills are essential to develop, train, and deploy AI models effectively.
5. Build AI Models
Develop and train AI models based on your chosen AI tools and the prepared dataset. For instance, if you want to enable virtual try-on, you’ll need a computer vision model to recognize and overlay clothing items on user images.
6. Test and Validate
Thoroughly test and validate the AI models to ensure they function correctly and provide accurate results. Evaluate their performance and make any necessary adjustments or optimizations.
7. API Integration
Integrate the trained AI models into your fashion app through APIs (Application Programming Interfaces). APIs allow your app to communicate with external AI services and fetch the required data in real-time.
8. User Interface
Design an intuitive and user-friendly interface to showcase AI-powered features. For example, if you have a virtual try-on feature, create an easy-to-use interface for users to try on different clothing items.
9. Privacy and Security
Consider privacy and security aspects while integrating AI. Ensure compliance with data protection regulations, and implement security measures to safeguard user data.
10. Monitor and Improve
After deployment, continuously monitor the AI-powered functionalities. Collect user feedback and usage data to identify areas for improvement and optimize the AI models based on user interactions.
11. Scale and Update
As your app gains traction and user base, be prepared to scale your AI infrastructure to handle increased demand. Also, regularly update AI models to stay current with the latest trends and technologies.
Remember, AI integration is an iterative process, and it’s essential to keep refining and enhancing the AI capabilities of your fashion mobile app to meet customer expectations and stay competitive in the market.
Appquipo, a leading AI Development Company, offers AI and ML integration services into your fashion mobile app, which can automate business operations, deliver exceptional customer experiences, and stay ahead in the competitive market with our expert AI app developers.
Cost To Develop Fashion Mobile App
The cost to develop a fashion mobile app can vary widely depending on various factors such as the complexity of the app, the platform (iOS, Android, or both) on which it will run, the features you want to include, and the expertise of the development team you hire.
Generally, the cost of developing a fashion mobile app can range from $10,000 to $100,000. This cost includes app design, development, testing, and launch expenses. However, remember that these are rough estimates, and the actual cost may vary depending on your specific requirements.
To get a more accurate estimate of the cost of developing your fashion mobile app, you should consult with experienced developers who can evaluate your needs and provide a detailed quote. You may also want to consider factors such as ongoing maintenance and updates, which will incur additional costs after the initial launch.
Why Choose Us For Fashion Mobile App Development?
Appquipo is a leading Mobile App Development Company offering a comprehensive fashion mobile app development solution that combines expertise, customization, quality, support, and competitive pricing.
There are several reasons why you should choose us for fashion mobile app development:
- Expertise: Our developers have extensive experience developing mobile apps for the fashion industry. We are familiar with the latest trends, features, and technologies relevant to fashion apps.
- Customization: We understand that each fashion app has unique requirements, and we offer customized solutions tailored to your needs. We work closely with you to ensure your app reflects your brand and meets your users’ expectations.
- Quality: We emphasize quality and ensure your app is tested thoroughly before launch. We use industry-standard testing methodologies to ensure your app is free of bugs and errors.
- Support: We provide ongoing support and maintenance services to ensure your app remains up-to-date and runs smoothly. We are always available to answer any questions or address any issues.
- Competitive Pricing: We offer competitive pricing for our services, ensuring you receive the best value for your investment. We believe in transparent pricing and will provide you with a detailed quote upfront so that you can make an informed decision.
Conclusion
A mobile app’s numerous advantages and possibilities make it a top choice for the fashion sector. The shopping and fashion app development trend is not going away anytime soon, as consumers are progressively leaving their traditional means of purchasing. To summarise, fashion brands are poised to tremendously benefit from developing a mobile app that increases their exposure and helps them to capture their target market group. Fashion merchants may revolutionize traditional operations and step into the future by combining e-commerce, mobile shopping, and social media into a smart device via mobile applications. This allows them to grow and give better services to customers. The fashion business is flourishing today, with a promising future ahead of it, large thanks to mobile applications. Millions of people are using smartphone applications to make purchases. By all accounts, the future is incredibly mobile, and fashion brands and houses cannot afford to ignore this channel or risk being left in the dust. Want to develop your fashion mobile app? Let’s connect with our team and get a free consultation.
