Marriage is the most sanctimonious affair. It marks the sacred union of two individuals who choose to spend the rest of their lives together. But finding the right life partner whom you are really compatible with is not easy. Fortunately, matrimonial apps and websites have made this searching process much simpler and streamlined. With millions of profiles of suitable partners, you can explore many different options and improve the quality of decisions.
Earlier parents used to hire a marriage broker or agent to suggest suitable matches for their son/daughter. They would even ask relatives to take up the responsibility of finding a fitting match. But with the emergence of matrimony mobile apps, all this has taken a backseat. The millennials are revolutionizing the concept of marriage by leveraging technology to come across suitable life partners and embark on their journey of love. These apps also include all vital information about the bride or groom so the parents can easily get every little detail they are looking for.
If you are considering developing your own matrimonial mobile application, you are in the right space. Having a platform that shows potential matches is a brilliant idea and you can monetize on this trend by designing an interesting app. Here, we will look at the top features and functionalities of a good matrimony mobile app as well as find out its associated cost of development.
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What Is Matrimony Mobile App & How Does It Work?
With the advancement in technology, matrimony apps have replaced marriage broker agents. These apps provide an easy and convenient way to come across the profiles of millions of suitable partners and make an informed life decisions.
The users can register into the app and create their profiles by entering their personal details. They can get access to various available profiles and even filter them based on parameters like caste, religion, age, and other preferences. The prospects can interact with each other through built-in calling and chatting options to get to know each other. Complete privacy and security of each profile are guaranteed by the matrimony company.
Why Invest In Matrimony App Development (Market Size & Stats)
Bharat Matrimony, a popular matrimony website offering online matchmaking in India and overseas recorded around 39.82 million registrations last year, which is up by about 18.3 million recorded in the fiscal year 2014.
Shaadi.com, another leading matrimonial website in India records annual revenue of $40.9M. Similarly for Jeevansathi.com, it is estimated to be around $15M.
Moving on, reports from trusted sources noted that every year in India, over five million marriages take place that accounts for about $250 million. This demonstrates the humongous business potential in this field that attracts several investors, helping the industry grow in a big way.
Millennials today are finding matrimony apps immensely handy and convenient to find their perfect match. Furthermore, the increased penetration of smartphones and technology has further propelled this trend. So, for investors who are looking for a lucrative business opportunity, investing in a good matrimony app development can be the best bet.
Monetization Opportunities Offered By Matrimony Mobile App
If you are planning to develop a matrimonial app, you must know about some smart and lucrative ways to monetize it. Here are some of the best monetization strategies that you can opt for.
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Paid Subscription
This is a common monetization technique where the users need to pay a monthly or annual subscription fee to use the app’s services. It is a popular way to earn money as it guarantees a steady stream of revenue.
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Advert Selling
In this, the app owner can allow certain businesses to advertise their products or services on the app platform. In exchange, he can charge a specific amount of fee from the advertising businesses.
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Wedding Service Vendor Listing
Wedding service vendors such as decorators, caterers, wedding invitation companies, etc. can get a listing on the app in exchange for a specific amount of fee. This is a great idea as it helps to keep the app users engaged as well as generate business for the service vendors.
Top Matrimony Mobile Applications In 2023
Before understanding the features and functionalities of a top matrimony app, let’s have a look at the ones that are currently ruling the charts. This will help you understand the prevailing competition and develop a chartbuster app.
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Shaadi.com
Shaadi.com is the leading matrimonial platform that boasts over 20 million profiles of potential brides and grooms. The app comes with a host of innovative features including the facility to chat with your matches on the go. With Shaadi.com, users can easily set up their profile from their smartphone and get started instantly. Although an India-based website, the company has branches in the USA, UK, Canada, and UAE. The app is available for both Android and iOS users.
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Jeevansathi
Jeevansathi.com is another one of the highly trusted matrimonial platforms that have been serving people since 1998. It provides a safe and secure platform where every user can control how much information they want to share and who they want to share it with. Every member on the app is quality screened and their contact details are verified before the registration process. This ensures a pleasant and authentic experience for all. The app is available for both Android and iOS users.
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Bharat Matrimony
Bharat Matrimony is the most popular matrimonial platform in India, helping millions of Indians find suitable matches across communities. The users can browse different profiles and filter them based on religion, caste, city, country, and occupation. The app offers both elite matrimony and assisted matrimony service. The former is a service that involves rich and wealthy families whereas the latter is suitable for working professionals. The app is very simple to use and effective in locating suitable profiles quickly. It is available for both Android and iOS users.
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Elite Matrimony
This is another matrimonial service pioneered by the Bharat Matrimony. This is an exclusive matchmaking service for the rich and affluent families of India who are looking for potential brides and grooms. The app is 100% secure and protects all your confidential information. The platform
Attributes Of Successful Matrimony Mobile Apps
1. Data security & User Privacy
A matrimony app stores private and confidential user data. Thus, it is important to integrate effective data security measures to keep the information safe and secure. This helps to build user trust and increase the app’s customer base.
2. Multi-Language Mobile App
If your app is servicing several countries, having multi-language support is indispensable to ensure app success. The availability of the app in different languages helps it to penetrate all regions and ensure ease of use for everyone.
3. Advance & Precise Search & Filters
This is an important attribute to ensure a smooth user experience. While creating a profile, the users must have the option to filter the profiles and set the desired criteria for their partner. This enables the users to come across only those profiles that match their choice and preference. Some of the most common filters that must be included in the app are caste, education, location, and more.
4. In-App Camera feature
A successful matrimonial app is one that enables the users to quickly upload photographs from their mobile gallery and share them with other users interested in their profile. However, an even more innovative feature is to have an in-app camera that allows the users to send live pictures to each other while interacting with them. This also helps to save the precious time and effort of the users.
5. In-App Horoscope Generator
Many people in India believe in horoscope and hold it as a significant criterion for matchmaking. For such users, the app should come with a horoscope generator where the users simply need to input their details and get a full horoscope reading.
6. In-App Biodata Generator
To ensure a successful and fully functional app, you can integrate a feature of a biodata generator. Using this, the users can easily enter their details and the app can design an interactive biodata for them. Most matrimony apps have smart design features so the users prefer to use these apps to create their biodata in a well-structured format.
7. App Must Send Daily Match Alerts
Engaging matrimony apps send ‘match alerts’ to the users if there is someone who matches their choice and preferences. This helps to evoke user interest and increases the chances of matchmaking.
8. User Verification to Avoid Fraud
A good matrimony app has a large pool of verified users. Thus, these apps should check the authenticity of new users by integrating an OTP feature in the app through different modes like SMS, email, call, etc. This is an important feature that also comes in handy in case the user forgets his login credentials and wants to recover his account.
9. In-App Image Editors & Library
In-app editors come in handy when the user wants to edit any of the images before uploading them on the app. Having editors within the app improves the user experience and saves their valuable time.
General Features Of Matrimonial Mobile Apps
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Social Signup/Login
The signup process for the matrimony app should be relatively simple. Thus, quick login options through social media accounts like Facebook and Twitter are a must for a hassle-free experience. Besides, the OTP-based login helps in user verification and at the same time, eliminates the need for the user to remember the password.
Push Notification
This feature alerts the users when they get a match or when they receive a message from any other user. Besides, these notifications can also be sent by the app admin to the users informing them about any discounts, rewards, special offers, etc.
Voice Search
This allows the users to quickly search for suitable profiles or any specific users through voice commands.
In-App Calling and Messaging
This feature enables the users to make calls and send messages to the users they are interested in from within the app itself. This facilitates easy communication between the users and facilitates good matchmaking.
In-App Pic Editor
With an in-app editor, the users can edit the pictures uploaded on the platform at any time from within the app itself.
In-App horoscope
With this feature, a user can upload his Kundli and find a profile based on horoscope matching. A lot of users believe in this customary ritual of matching Kundlis before marriage so having this feature within the app is a must.
In-App Doc Management
A robust in-app document management system allows the users to upload their Kundli, horoscope reading, biodata, etc. to the app and save it to their profile for use when required.
User Verification
The users can be verified with an OTP sent to them via SMS, call, or email. This is important to ensure complete user security and prevent fraudulent accounts on the platform.
Recommendations
Based on the user’s search history and preferences, the app should send suitable match recommendations. This is an excellent feature that will keep the users engaged as well as help them find the best match.
Chat Support
The integration of a chat system API in a matrimonial app is important as it allows the users to communicate with other users they are interested in and reach a level of understanding.
CRM Integration
With a robust Customer Relation Management system in place, the app admin can learn about customer behaviors and take proactive steps to enhance customer experience. They can monitor the customer choices and search preferences and provide them with suitable match recommendations.
CMS Integration
A Content Management System (CMS) allows the business admin to seamlessly manage all digital content on the platform.
Real-time Analytics & Dashboard
This is a crucial feature that helps the app admin to evaluate the app’s performance in real-time. He can view reports, live dashboards, and pie charts that show information on different metrics. This includes the number of registered users, new and retained users, user acquisition, most searched profiles, etc. This information helps the admin to make better business decisions.
Tech Stack Required To Develop Matrimony Mobile App
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Team Structure Required To Develop Matrimony Mobile App?
For getting your hands on the best matrimony app developed, it is important to hire a good matrimony app development company. Most reputed companies in India work with skilled developers who are experts at developing user-friendly app interfaces and intuitive designs. For a fully functional app, you will require a team that comprises:
- Project manager
- Front-end developer
- Back-end developer
- UI/UX designer
- QA tester
How Much Does it Cost to Develop Matrimony Mobile App?
There are several factors that come into play when determining the cost of developing a matrimony app. The most noteworthy ones include:
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App Development Platform
If you wish to develop a matrimony app, you need to select an ideal platform. Keep in mind your target audience and choose between Android and iOS. If you have a decent budget, you must get an app for both platforms.
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Mobile App Design
In today’s time, most users judge an app by its first look. So make sure to develop an aesthetically attractive design for your matrimony app. However, even the most striking designs fail if not integrated with the right features and functionalities. Depending on the app design, select the features you wish to incorporate into your app. Pay special attention to the app’s usability and practical aspects.
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App Development Team
The development cost of a matrimony app largely depends on the app development company you choose, its experience and expertise, geographical location, and more. Having a good development team by your side is important to make your app stand out amidst the competition. Although it will cost a little more money to choose a skilled company, in the end, it will all be worth it.
Based on the aforementioned factors, the mobile app development cost for a good matrimony app can cost somewhere between $10,000 and $15,000. If you want to go for a more advanced solution, the app cost can easily go up to $25,000.
Wrapping Up
Developing a matrimony mobile app requires careful planning, designing, and execution. You need to consider your target audience, the features you want to include, and the technology you will use to build the app. By following the steps outlined in this guide, you can create a successful and user-friendly matrimony mobile app that meets the needs of your users.
If you’re ready to take the next step and develop a matrimony mobile app, we’re here to help. Our team of experts has the experience and knowledge necessary to guide you through the development process from start to finish. Contact us today to learn more about how we can help you bring your matrimony mobile app idea to life!
