Beauty & Wellness is something that everyone needs; after all, we all desire to look good, stay fit, and be in the best of style in order to feel good and attain that inner sense of peace.
And today, with technology advancing, the way of living has changed entirely and, in many ways, for the better. There is a constant progression in a lot of areas, including the beauty & wellness industry. Technology has changed a lot of things here, and it is all an awesome change. With just a tap of a button, people can get salon services even while sitting in the comfort of their homes, call hairstylists at home to get the hair done, or call makeup artists at home to get the makeup done for that big event. The advent of technology has made things incredibly easy and simple for everyone.
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Why Invest In A Beauty Service Mobile App?
Investing in a beauty service mobile app can offer a variety of benefits for both customers and business owners alike. Here are a few reasons why you may want to consider investing in a beauty service mobile app:
- Convenience: With a beauty service mobile app, customers can easily book appointments, select services, and make payments from their mobile devices. This can save time and hassle for both customers and businesses.
- Increased reach: A mobile app can help businesses expand their reach beyond their local area, potentially attracting new customers from different regions. This can be especially beneficial for businesses that offer specialized services or unique products.
- Customer engagement: A mobile app can offer a more personalized experience for customers, allowing businesses to send targeted promotions and offers directly to their phones. This can help increase customer engagement and loyalty.
- Competitive advantage: In an increasingly digital world, having a mobile app can give businesses a competitive edge over others that do not offer this option. A well-designed and user-friendly app can help businesses stand out and attract more customers.
- Data insights: A mobile app can provide businesses with valuable insights into customer behavior and preferences. This information can be used to improve services, develop targeted marketing campaigns, and make data-driven business decisions.
Investing in a beauty service mobile app can offer numerous benefits for businesses and customers. Whether you’re looking to increase convenience, expand your reach, or improve customer engagement, a mobile app may be a worthwhile investment for your business.
The global professional beauty services market was valued at $211.5 billion in 2021, and is projected to reach $348.4 billion by 2031, growing at a CAGR of 4.8% from 2022 to 2031.
As per the Bureau of Labour Statistics, there are around one million people employed in primary service segments of the market, and there is a strong expectation of tremendous growth in this segment. It is clear that this industry is on the rise:
- Like, in the case of Barbers, hairdressers, and cosmetologists, it was 656,000 in 2014, and by 2024 it is expected to experience a growth of 10 %.
- With Manicurists & Pedicurists, it was 113 600 in 2014, and a growth of 10 % is expected by 2024.
- With the Skincare specialists, in 2014, it was 55000, and by 2024 we can expect a 12 % increase. There is also specific growth expected for the businesses that serve men.
- Massage therapists: There were 168,800 massage therapists found in the research in 2014, and it is expected to register a growth of 22 % by 2024.
We can expect that very soon, this industry is going to become a trillion-dollar industry as most brands, makeup artists, and beauticians are embracing mobile apps to boost their business. These apps allow everyone to benefit from various kinds of beauty and wellness services at affordable prices. Today there is a lot of competition in the beauty or salon industry, and it is not easy to survive and flourish in this highly competitive industry without a mobile app. And in case you are also looking to make a mark in the industry with a mobile app but don’t know exactly where and how to start, then look no further, as here we will navigate you through various aspects of developing a beauty and wellness service app. So let’s begin by first learning how the app works:
How Beauty & Wellness Mobile Apps Can Be Useful?
Today a lot of beauty businesses are embracing the concept of beauty service apps owing to their ease to their customers, as they can use the app at their convenience and access the services just as they like. Also, the app consistently offers more and more business for service providers. All in all, the benefits are endless for the app users and the service providers.
Things to consider to boost your service and revenue
- It is always a great idea to define your brand as it gives your customers a clear idea about your brand and its offering.
- Having a good understanding of the actual need of your customers can be game-changing, as accordingly, the services can be provided, and they can be targeted the right way.
- Today most people are on social media platforms, whereas earlier, these platforms were just for the younger generations, today, people from all walks of life, irrespective of age, are using these platforms. Hence, the reach gets broadened using these platforms and must be utilized.
- Leveraging content marketing can be a game-changer; after all, content is king, and this is what you must not shy away from utilizing.
- Making your customer happy and feel appreciated occasionally can do wonders for your beauty and wellness brand, which is why keep surprising them with loyalty points, gifts & Rewards.
- Facebook Ads and Twitter Ads are ruling now; thus, you can benefit from this kind of targeted advertising.
- Videos advertisements hold the power to influence the customers directly and hence a great way to influence your target audience and customers.
And ultimately, the most important thing is to keep your customer satisfied and constantly take the right steps to ensure that.
What Are The Types Of Business Models That Work For The On-Demand Beauty Service App?
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Dedicated Beauty Service Model
This kind of app is specifically developed for renowned brands in the beauty industry, Loreal Salon, Looks Beauty Salon, etc. These apps are created to keep business operations running smoothly. In this kind of app, the customers are associated with a specific brand, and here all the operational activities are managed by the brand or the company on their own. In this model, the service is booked by the customer, then routed to the spa/salon. Then, the spa/salon manages the service providers’ allocation.
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Aggregator Beauty Service Model
This online platform brings all the salons, makeup artists, and individual beauticians together under an umbrella. The app charges a set commission from registered salons or beauticians in this model on each transaction. Here the Dedicated & Aggregator model enables the consumers to compare the services, and prices, share reviews, scan, and book services with a button. Here, they earn revenue as they subscribe to the business as a fee. In contrast to the dedicated platforms, an aggregator model, they build their network of freelancers, and beauticians, offering services at the doorstep within the committed time. Here the revenue is generated by charging a commission on every transaction.
Top Beauty Service Categories in On-Demand Beauty Service Mobile App
- Salon beauty services at home
- Hiring beauty professionals for an occasion
- Beauty products home delivery
- Appointment booking for beauty salons
- Skincare and wellness services at home
Monetization Opportunities By On-Demand Beauty Service Mobile App
The ultimate desire of every business from app development is their app to make a lot of money and increase the revenue they earn from the on-demand beauty & wellness app. And there are a few strategies that can be implemented to make the app earn a lot of money, like:
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Featured Listings
In this monetization model, the app owners can make money by showing their associated partners as their top service providers or separately advertise them inside the app under a sponsorship program and charge a payment for this action.
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Commission
This monetization model is usually used by the brands such as GlamSquad and it works by taking a percentage of income earned by the beauty expert through the app. This process can also be followed to start getting a steady flow of income in your business.
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Ads Selling
This time-tested monetization approach can be followed to get revenue for your app. In return for the in-app advertisements, you can charge an amount in return for a click.
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eCommerce Enablement
This is a monetization model where the app can integrate the eCommerce functionality to earn money on the purchases made from the app.
Top On-Demand Beauty Service Mobile Apps Across The World
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Blow
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Glamsquad
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Missbeez
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Manicube
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LeCiseau
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Urban
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Belita
What Are The General Features For The On-Demand Beauty App?
As it comes to the beauty and wellness industry, there are a few who are always ruling this niche, and something to take note of is they all have something in common, i.e., the must-have set of functionalities. So, here we will discuss the features present in all the apps that succeeded in making a mark. There are usually three versions of the beauty & wellness service app: User, panel Beauty Experts panel, and Admin panel. Here let’s explore them all.
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Advanced Functionalities To Consider Including In On-Demand Beauty Service Mobile App
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Social Signup/Login
This is a useful functionality to be integrated into any app as it allows easy signup & login into the app without the need to fill in long details.
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Service Rating & Review
Again a useful feature to have as it allows the app users to share their ratings and reviews. That benefits the app as its target audience can decide what value the app holds by referring to the experience of the other users.
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Push Notification
It is vital to keep your users engaged with the app; push notifications work great for this purpose. They also help inform the app users of any updates, whether about new beauty videos or reminders for upcoming appointments.
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In-App Chat With The Provider
In case of any queries, the app users can instantly contact the service provider and receive more efficient attention.
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In-App Call With Number Masking
There are instances when users are uncomfortable sharing their phone numbers with beauty service providers due to safety and privacy concerns. So the number masking functionality for the in-app calls can serve better.
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In-App Navigation
Often the users have a tough time finding their way to a beauty salon, or a beauty service provider cannot locate the customer’s location to go to their home and provide the beauty service. At such moments it can help to have in-app navigation that assists in finding the way to the right destination.
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SMS Authentication
Quite a useful feature for an app like this, where the users are authenticated on their access to another secure platform rather than authenticated based on their possession of a password.
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Upload Video Portfolio
Having this functionality on the beauty service app will allow the app users to upload the video portfolio, so the service providers can assist them better.
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Customer Relationship Management (CRM)
CRM is an effective way to manage customer relationships with the app by managing the app users, their activities with the app, the services they purchase, and, accordingly, offering the kind of service they like.
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Content Management System
An efficient Content Management System (CMS) is key to a successful beauty service app as it ensures that new beauty content is posted regularly on the app so, keeping the app users engaged by offering them quality content. They make them keep coming back to your app.
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Real-time Dashboards & Analytics
Keeping an eye on the real-time activity of the users is crucial to continue providing useful services. It helps the admin to understand the user’s activities with the app and offer the app content and services accordingly.
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Multiple Mobile Wallet Integration
Integrating multiple payment gateways and options makes it easier for app users to make online payments. They can choose the mode they find most convenient for them.
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Marketing & Promotion Tools
Every app requires an efficient marketing and promotion strategy to increase its popularity among the target audience, and for that aspect, marketing and promotion tools can be very useful.
Required Tech Stack for Developing On-Demand Beauty Service Mobile App
To become a success, a beauty app needs to have a robust technology platform. Once you have the set of useful features, it is time to focus on integrating the tech stack for your app. Here we have mentioned the technology stack that is required to develop a beauty service app
[table “15” could not be loaded /]What Team Structure Is Required For The Beauty Service Mobile App Development?
There is a team of skilled professionals required for the development of the Beauty Service mobile app, such as:
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Project Developer
This one is responsible for ensuring that the app development is going on smoothly and communicating with the app owners and the entire members of an app development team. A Project Developer is a link between the app owners and developers.
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Android/iOS Developers
As per the platform for which the app is being developed, a few iOS and Android app developers can be hired.
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Back-end Developers
Back-end technology is the key when it comes to the development of an app. And here, the backend developers are responsible for developing this technology.
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QA Testers
A team of Quality Analysts is required to ensure that the app is fool-proof, as there are no errors or bugs. If the testers find anything wrong with the app, they send it back to the developers, and once it is free of all the errors and bugs, it is ready for launch.
How Much Does It Cost To Create A On-Demand Beauty Service Mobile App?
There are several factors that are responsible for deciding the cost of app development, such as:
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Mobile Platform
If the app owners choose to go with one platform, then the cost will be significantly lesser if they go for both iOS and Android platforms. It almost doubles the cost.
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Development Team
Here the cost will differ as per the development region chosen to develop the app, as the developers in Europe and the USA charge way higher than those in Asia.
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App Design
If the UX/UI of the app is complex, then the cost will be higher, whereas the app with a simple design will cost much lesser.
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App Features
When the app is integrated with general features, it tends to cost less when integrated with advanced functionalities and several third-party integrations.
Besides these, the tech stack also plays a major role in deciding the cost of a Beauty Service mobile app. Considering all these factors, the cost of developing a beauty service and salon app in India should range from USD $30000 to USD $40000. Here the range increases automatically if you are getting if you choose to go for a development agency based out of the USA or Australia.
It can be helpful to get in touch with a mobile app development company to get your development requirements met. They will sit down and work to turn your app idea into a reality, and you will have a feature-rich, best-in-class beauty service mobile app that helps you reach your goals.
Why Choose Us for Developing Your Beauty Services Mobile App?
Appquipo can be a good choice for your beauty services app development. We integrate the best elements into your branded beauty services app to reach the right audience with quality beauty services. Here are a few:
- Customize to Fit Business Needs
Our app solutions are highly customizable to fit the business requirements of different businesses. Hence, a highly customized solution for your business. - The Final App Solution Belongs to You
Our app solutions for your beauty business are highly recommended to satisfy the unique demands of beauty service seekers. - Tried & Tested Technology
Branded beauty apps developed with Emizentech are built using ‘tried and tested’ technologies to maximize your organization’s success. - Time & Money Saviour
We promise to save you the maximum cost and time to build a highly efficient beauty app using advanced technologies that deliver results in the least time possible.
Conclusion
Developing an on-demand beauty service mobile app can be a great way to expand your business and reach more customers. With the right development partner and a solid plan, you can create a seamless, user-friendly app that meets the needs of your target audience.
When selecting a development partner, be sure to consider their experience, expertise, and portfolio, as well as their communication and collaboration skills. It’s also important to understand your business requirements and goals clearly to ensure that the app is customized to meet your needs.
At the end of the day, the success of your on-demand beauty service mobile app will depend on the quality of the development, the user experience, and the effectiveness of your marketing and outreach efforts.
If you’re ready to take the next steps in developing your on-demand beauty service mobile app, we encourage you to reach us to our team at Appquipo. We have a track record of success in mobile app development and can work with you to bring your vision to life. Contact us today to schedule a consultation and get started!
