The online dating industry has transformed significantly, with swipe-based apps like Hinge redefining how people connect. Unlike traditional dating platforms, Hinge focuses on fostering meaningful relationships rather than casual swiping. With the growing popularity of AI-driven matchmaking and personalized recommendations, developing a dating app like Hinge presents a lucrative opportunity.
In 2025, the global online dating market is expected to surpass $14 billion, driven by increased smartphone penetration and shifting dating preferences. Swipe-based apps continue to dominate, with over 75 million active users on Tinder and 23 million on Hinge. This surge highlights the growing demand for innovative dating solutions that prioritize user experience and long-term connections.
If you’re looking to develop a swipe-based dating app like Hinge, this guide will walk you through the key features, development process, and estimated costs. Whether you’re a startup or an established business, understanding the latest trends and essential components will help you create a competitive and engaging dating platform.
Market of Swipe-Based Dating Apps Like Hinge
The market for swipe-based dating apps, exemplified by platforms like Hinge, continues to expand in 2025, reflecting evolving user preferences and technological advancements. Hinge, known for its focus on fostering meaningful connections, has seen substantial growth. As of 2025, Hinge’s user base is estimated at 23 million, while Tinder’s user base is much larger at 75 million.
In the United States, the dating apps market was valued at USD 0.92 billion in 2023 and is projected to reach USD 1.23 billion by 2029, growing at a compound annual growth rate (CAGR) of 4.92%.
Globally, the online dating application market size was valued at USD 7.94 billion in 2022 and is expected to reach USD 14.42 billion by 2030, with a CAGR of 7.6%.
User demographics indicate that millennials and Gen Z constitute approximately 70% of dating app users in 2025, with older generations increasingly adopting these platforms.
This demographic shift underscores the growing acceptance and reliance on digital platforms for forming romantic connections.
The sustained growth of swipe-based dating apps like Hinge highlights the dynamic nature of the online dating industry, driven by technological innovation and changing societal norms.
Understanding Hinge and Its USPs
competitors like Tinder and Bumble by prioritizing meaningful relationships over casual hookups. The app’s tagline, “Designed to be Deleted,” reflects its mission to help users find long-term connections rather than endless swiping.
Key USPs (Unique Selling Propositions) of Hinge
- Profile Prompts & Engagement-Driven Matching
Unlike traditional dating apps that rely solely on profile pictures and bios, Hinge encourages deeper engagement through interactive prompts. Users answer icebreaker questions, helping to showcase personality and values, leading to more meaningful matches. - ‘Likes’ on Specific Profile Elements
Hinge allows users to like and comment on specific photos or answers rather than just swiping left or right. This personalized interaction increases engagement and improves match quality. - Weeding Out Ghosting with “Your Turn” Feature
To combat ghosting, Hinge’s “Your Turn” feature reminds users when it’s their turn to respond in a conversation, keeping interactions active and reducing drop-offs. - Advanced Algorithm for Compatibility Matching
Hinge’s smart algorithm analyzes user behavior and preferences to suggest “Most Compatible” matches, improving the chances of a successful connection. - Premium Features for Serious Daters
The app offers Hinge+ and HingeX subscriptions, unlocking features like unlimited likes, priority matching, and profile visibility boosts.
Hinge’s focus on relationships, deeper engagement, and innovative features make it a standout in the online dating market, attracting users who seek meaningful connections rather than casual encounters.
Why Should You Develop a Dating App Like Hinge?
The demand for online dating platforms is skyrocketing, with the industry projected to reach $14.42 billion by 2030. Swipe-based apps like Hinge have redefined how people connect, focusing on meaningful relationships rather than casual matches. If you’re considering entering this lucrative market, investing in dating app development can be a game-changer.
1. Growing Market & Revenue Potential
With millions of active users worldwide, dating apps generate significant revenue through subscriptions, in-app purchases, and ads. A well-designed app can tap into this market and establish a strong user base.
2. User Demand for Relationship-Focused Apps
Unlike traditional swiping platforms, Hinge caters to users seeking long-term relationships. Developing a dating mobile app with unique engagement features can attract a dedicated audience.
3. Monetization Opportunities
Subscription models, premium features, and in-app purchases make dating apps highly profitable. Understanding the dating app development cost helps you plan a scalable monetization strategy.
4. Advanced Features & AI Integration
AI-driven matchmaking, chatbots, and video interactions enhance user experience. A skilled dating app developer can integrate these features for better engagement.
5. Partner with an Experienced Dating App Development Company
Building a successful app requires expertise. At Appquipo, we specialize in dating app development services, offering end-to-end solutions to help you develop a dating app that stands out.
Curious about the cost to develop a dating app? Contact us today to get started!
Must-Have Features to Develop a Hinge-Like App
To create a successful swipe-based dating app like Hinge, you need to incorporate features that enhance user experience and drive engagement. Here are the essential features every dating app development company should include:
1. User Profiles & Personalization
- Detailed profiles with photos, bios, and prompts
- Personality-based questions to encourage meaningful interactions
- AI-powered recommendations for better matches
2. Advanced Matching Algorithm
- Behavioral learning to suggest the most compatible matches
- Filters for preferences like age, location, and interests
- “Most Compatible” feature for high-quality connections
3. Unique Engagement Features
- Like & Comment on Specific Profile Elements instead of just swiping
- Your Turn Reminders to prevent ghosting and keep conversations active
- Video & Audio Chat for better interaction before meeting in person
4. Safety & Privacy Features
- AI-driven content moderation to detect inappropriate behavior
- Photo verification for authentic profiles
- Block and report features for user safety
5. Premium Monetization Features
- Subscription plans like Hinge+ and HingeX for exclusive features
- Boosts, Super Likes, and visibility enhancements
- Ad-free experience for paying users
6. Seamless App Experience
- Smooth UI/UX for easy navigation
- Cross-platform compatibility for iOS and Android
- Push notifications to increase engagement
Partnering with experienced dating app developers ensures the successful execution of these features. If you’re looking to develop a dating app, Appquipo offers expert dating app development services tailored to your business needs.
Step-by-Step Guide to Create a Dating App Like Hinge
Developing a swipe-based dating app like Hinge requires a structured approach, from planning and design to development and launch. Here’s a step-by-step guide to help you successfully develop a dating app:
Step 1: Market Research & Planning
- Analyze competitors like Hinge, Tinder, and Bumble.
- Identify your target audience and their dating preferences.
- Define your app’s USP (e.g., relationship-focused matching, AI-driven suggestions).
Step 2: Choose the Right Tech Stack
- Front-end: React Native, Swift (iOS), Kotlin (Android)
- Back-end: Node.js, Python, or Ruby on Rails
- Database: PostgreSQL, Firebase, MongoDB
- AI & ML Integration: TensorFlow, OpenAI APIs for smart matchmaking
Step 3: UI/UX Design
- Create a user-friendly interface with intuitive navigation.
- Design engaging profile layouts with interactive elements.
- Implement smooth swipe and chat features for better user experience.
Step 4: Core Feature Development
- User Registration & Authentication (Email, Google, Facebook, Apple ID)
- Profile Creation with Prompts & Interests
- Swipe & Match System (AI-based compatibility scoring)
- Messaging & Video Chat (For premium users)
- Location-Based Matching (Using GPS APIs)
- Subscription & Monetization Features (HingeX, premium filters)
Step 5: Security & Privacy Enhancements
- AI-powered moderation to detect spam and fake profiles.
- End-to-end encryption for private conversations.
- Photo & ID verification to ensure authentic users.
Step 6: Testing & Debugging
- Conduct beta testing with real users.
- Optimize app performance and fix bugs.
- Ensure seamless integration across iOS, Android, and web platforms.
Step 7: Launch & Marketing Strategy
- Submit your app to Google Play Store & Apple App Store.
- Run targeted marketing campaigns (social media, Google Ads).
- Partner with influencers & offer referral programs for user growth.
Step 8: Continuous Updates & Scaling
- Collect user feedback and improve features.
- Introduce AI-driven recommendations and advanced filters.
- Expand globally with multi-language support.
How Much Does It Cost to Develop a Dating App Like Hinge?
The cost to develop a dating app like Hinge depends on various factors, including features, complexity, and development team location. On average, dating app development costs range from $25,000 to $150,000, depending on the scope of the project.
Cost Breakdown of Dating App Development
| Feature | Estimated Cost Range |
| UI/UX Design | $5,000 – $15,000 |
| User Registration & Profiles | $5,000 – $10,000 |
| Matching Algorithm (AI-based) | $10,000 – $25,000 |
| Swipe & Like Feature | $8,000 – $15,000 |
| Chat & Video Calls | $10,000 – $20,000 |
| Location-based Matching | $5,000 – $12,000 |
| Security & Privacy Features | $7,000 – $15,000 |
| Backend Development | $15,000 – $30,000 |
| Testing & Deployment | $8,000 – $20,000 |
| Total Estimated Cost | $25,000 – $150,000 |
Factors Affecting the Cost
- App Complexity – A basic dating mobile app development with essential features costs less, while advanced AI-driven apps are more expensive.
- Technology Stack – Native apps (Swift/Kotlin) cost more than cross-platform ones (React Native, Flutter).
- Development Team – Hiring a dating app development company in the US/Europe is costlier than in Asia.
- Third-Party Integrations – Payment gateways, chat features, and AI algorithms add to the cost.
How to Optimize Costs?
- Start with an MVP (Minimum Viable Product) to test the market before scaling.
- Partner with an experienced dating app developer like Appquipo for cost-effective solutions.
- Use open-source tools and frameworks to reduce development expenses.
If you’re looking for a customized dating app development cost estimate, contact Appquipo today.
